348 Journey's Optimised For PLG SaaS
Let's Rebuild Your
Activation Journey
Gaidd helps product-led B2B software companies at $1–3M ARR rebuild their onboarding, core product and upgrade journeys in 7 days, so more of the signups you already have become the customers who get you to 
$10M.
Ranked by Difficulty X Expected Impact
Ilija Stojkovski
Chief Revenue Officer, HeyReach
“I have 0 doubt that anyone who hires Radu will see a big ROI. If your numbers are not where they should be, Radu is the person to diagnose and improve your UX/UI And PLG Activations.”
Ali Hamza
CCO, Social Champ
“I have been designing for almost 15 years now. A few people impress me, and you are one of them!”
James Berry
Founder, LLMrefs
“Radu helped us identify our real Aha moment through data, reverse engineer the activation journey and help self-serve users find value in the first session”
The Problem
Your Path to Value shouldn't feel Chaotic.
One path to value
'Aha!' defined wrong
Journeys Don't Compound
Each one quietly drains the free signups you already paid for — but it doesn't have to…
The Solution
Let's Delight users and Gaidd them to value.
Where your onboarding, core product and upgrade journeys quietly lose users — screen by screen.
PLG Audit
Know what activation really means for your product
We compare users who stayed against users who left and find the actions that actually predict retention. You get one activation definition your whole team can rally around, and a real activation rate to measure every future change against.
UX Architecture
Journeys that meet each user where they are
Different users sign up for different jobs. We identify your main user types from the data and design the first steps around what each one came to do, so every signup sees their own job in the first minutes.
Every type sees their own job in the first minutes.
I have 0 doubt that anyone who hires Radu will see a big ROI. If your numbers are not where they should be, Radu is the person to diagnose and improve your UX/UI And PLG Activations.
DFY Roadmap
One connected path from signup to upgrade
We rebuild your journeys as a single path, so each step hands off to the next instead of dropping users between teams. Every screen comes as a mockup with the evidence behind it, plus a roadmap of what to ship first.
How it works
A 30-minute call to align on your product, your goals, and the one journey that matters most. We get read-only access — we never touch your code.
Our way
What makes Gaidd Unique?
Before you book
Who is this for?+
Product-led B2B software companies at roughly $1–3M ARR with a self-serve signup and at least 500 new signups a month. Below that there isn't enough behavior to design from. The core product should already work: we optimize the path to value, not product-market fit.
What access do you need?+
Read-only access to your product analytics (PostHog or similar) and session replay. We never touch your database or your code, and you can revoke access at any time.
Our tracking is messy. Can we still do it?+
Usually, yes. We'll check on the eligibility call. If session replay isn't on, turning it on is part of day 1.
How much of my team's time does it take?+
About 2 hours in total: the 30-minute kickoff, a few async answers on days 2–4, and the day 7 walkthrough. Bring whoever owns the product.
Do you build the changes?+
No. You get mockups and journeys ready to build, and a roadmap that puts the easiest high-impact changes first. Your team ships them.
We already have a designer.+
Good. They'll build from the mockups. We decide what to redesign from your data, so your designer doesn't have to guess or wait for a brief.
Will activation go up within the 7 days?+
No, and be wary of anyone who says it will. In 7 days we define your activation moment and rebuild the journeys. The lift shows up after your team ships them.
What's the eligibility call?+
A 30-minute call where we check your product is a fit and show you where your activation journey breaks today. If it isn't a fit, we'll say so.