4.8/5 from 201 founders
+5% Growth Challenge
Launch 4 A/B Tests in 14 days. Deposit €2,000, we implement the A/B tests we design, and you get your money back in full once the tests are completed.
Apply for Free
+201 PLG journeys optimized
Ilija Stojkovski
Chief Revenue Officer, HeyReach
“I have 0 doubt that anyone who hires Radu will see a big ROI. If your numbers are not where they should be, Radu is the person to diagnose and improve your UX/UI And PLG Activations.”
Ali Hamza
CCO, Social Champ
“I have been designing for almost 15 years now. A few people impress me, and you are one of them!”
James Berry
Founder, LLMrefs
“The 'Aha!' moment was happening in the sales call. Radu helped us identify our real Aha moment through data, reverse engineer the activation Journey and help self-serve users find value in the first session”
Paula Cionca
Founder, Genezio
“Setting up everything from the ground up is a really hard, and time consuming process. What you pay for will save your time for sure.”
The value your product is leaking right now
Tick what's true today. The number on the right is what we'd expect to win back for a 5000 signup company.
Estimated free-to-paid lift
—
You're doing great! Nothing to do.
Apply for Free
Modelled on 201 optimized PLG journeys. Week 1 confirms it against your data.
Diagnose
We identify why users churn through a deep-dive behavioral M.A.P and data diagnosis. Only after we touch pixels.
Design
The approved wireframes get designed and rebuilt around psychology biases and user behavioral insights to lift CVRs.
Test
Every change ships as a live experiment against the original, so uplift is measured on real users. In your Tool.
Behavioral Diagnosis
See exactly why free users don't upgrade.
We map your one funnel against real behavioral data and the psychology behind every drop-off — so we fix the actual reason users stall, not a hunch. Across 201+ optimized journeys, that's how we lift free-to-paid by 3–5% on average.
Done-for-you
A new path to paid — built for you, not briefed.
You get the redesigned funnel plus two ship-ready wireframes for your highest-leverage steps — copy, states, and dev specs included. Your engineers don't design or guess; they just ship what's proven to convert. No new hire, no roadmap detour.
Behavioral Funnel Diagnosis
UX Growth Design Audit
Psychology-Based Wireframes
Data Validated User Insights
FullStack Dev Handoff
A/B Test Specific Configuration
3 Revisions per Experiment
Average 3%-5% Funnel Uplift
Validated Lift
Turn one funnel into compounding ARR.
Two live A/B tests turn the redesign into lift you can measure and bank — and every point of free-to-paid compounds into ARR month after month. The same approach drove a 30× jump in Clodura's activation rate.
Words of praise from some of the founders we've partnered with.
I have 0 doubt that anyone who hires Radu will see a big ROI. If your numbers are not where they should be, Radu is the person to diagnose and improve your UX/UI And PLG Activations.
Ilija Stojkovski
Chief Revenue Officer, HeyReach
I have been designing for almost 15 years now. A few people impress me, and you are one of them!
Ali Hamza
CCO, Social Champ
The 'Aha!' moment was happening in the sales call. Radu helped us identify our real Aha moment through data, reverse engineer the activation Journey and help self-serve users find value in the first session
James Berry
Founder, LLMrefs
Radu shared a 5' video with us, with great and valuable advice on how we could improve our pricing page. Amazing ROI for a 20' Change.
Klaus Schremser
Co-Founder, Otterly AI
Radu did a journey teardown of our onboarding and activation flow. The full UX, identified the 'Aha!' moment, and pointed out friction I'd stopped noticing.
Martin Markov
Co-Founder & CEO, ClearCue
Radu did a journey teardown of Clearcue's onboarding and activation flow. He mapped out the full UX, identified where the 'Aha!' moment should land, and pointed out friction I'd stopped noticing. Practical, specific advice- worth doing if you're refining your product experience.
Anusha Malla
Chief Staff Officer, ClearCue
The Audit was Insane! We have 2 UI and 3 UX Designers. None mentioned the stuff you said. And they're obvious!
Immanuel Rajadurai
Founder, ZooPark
This session was a goldmine, and honestly, if you run a SaaS product, get Radu to rip it apart. You'll walk away smarter, slightly embarrassed, and way more profitable!
Gaurav Henry
Founder, ReelCraft
The onboarding redesigned was awesome! So much more value added to our users.
Hamel Shah
Founder, Carrots & Cake
I have 0 doubt that anyone who hires Radu will see a big ROI. If your numbers are not where they should be, Radu is the person to diagnose and improve your UX/UI And PLG Activations.
Ilija Stojkovski
Chief Revenue Officer, HeyReach
I have been designing for almost 15 years now. A few people impress me, and you are one of them!
Ali Hamza
CCO, Social Champ
The 'Aha!' moment was happening in the sales call. Radu helped us identify our real Aha moment through data, reverse engineer the activation Journey and help self-serve users find value in the first session
James Berry
Founder, LLMrefs
Radu shared a 5' video with us, with great and valuable advice on how we could improve our pricing page. Amazing ROI for a 20' Change.
Klaus Schremser
Co-Founder, Otterly AI
Radu did a journey teardown of our onboarding and activation flow. The full UX, identified the 'Aha!' moment, and pointed out friction I'd stopped noticing.
Martin Markov
Co-Founder & CEO, ClearCue
Radu did a journey teardown of Clearcue's onboarding and activation flow. He mapped out the full UX, identified where the 'Aha!' moment should land, and pointed out friction I'd stopped noticing. Practical, specific advice- worth doing if you're refining your product experience.
Anusha Malla
Chief Staff Officer, ClearCue
The Audit was Insane! We have 2 UI and 3 UX Designers. None mentioned the stuff you said. And they're obvious!
Immanuel Rajadurai
Founder, ZooPark
This session was a goldmine, and honestly, if you run a SaaS product, get Radu to rip it apart. You'll walk away smarter, slightly embarrassed, and way more profitable!
Gaurav Henry
Founder, ReelCraft
The onboarding redesigned was awesome! So much more value added to our users.
Hamel Shah
Founder, Carrots & Cake
The activation journey redesign was so impactful that it might be the sole reason we won Antler Malaysia 2025!
Adele
Co-Founder, Frankly
I think we should turn Radu into our 'Norh Star' Metric. This is insanely well done!
Ahmed Shah
Co-Founder, Frankly
Our landing page conversion increased by 20% so far. And it's day 3 only.
Praveen Vadla
Founder, SiteLifter
I've worked with Radu on 2 projects so far. Hes a user-centric person with a high empathy, and simply 'knows' how to convince users to do what you want.
Jack Newenham
CMO, BrioHR
You're a hard to find person. I rarely see someone who understands user behavior & psychology as you do. You're a natural.
Michael Reimer
Fractional Design Lead, SalonScale
Setting up everything from the ground up is a really hard, and time consuming process. What you pay for will save your time for sure.
Paula Cionca
Founder, Genezio
Great Resources, like a lot what you've done. I've been in UX/UI for a long time. Few people have this Horus Eye like you do.
Muhammad Rahat
Founder, TestosteroneApp
This guy is the Gen Z UX Activation Genius Few Founders Know About. For Now.
Nick Tomic
Founder, ColdMessage
The activation journey redesign was so impactful that it might be the sole reason we won Antler Malaysia 2025!
Adele
Co-Founder, Frankly
I think we should turn Radu into our 'Norh Star' Metric. This is insanely well done!
Ahmed Shah
Co-Founder, Frankly
Our landing page conversion increased by 20% so far. And it's day 3 only.
Praveen Vadla
Founder, SiteLifter
I've worked with Radu on 2 projects so far. Hes a user-centric person with a high empathy, and simply 'knows' how to convince users to do what you want.
Jack Newenham
CMO, BrioHR
You're a hard to find person. I rarely see someone who understands user behavior & psychology as you do. You're a natural.
Michael Reimer
Fractional Design Lead, SalonScale
Setting up everything from the ground up is a really hard, and time consuming process. What you pay for will save your time for sure.
Paula Cionca
Founder, Genezio
Great Resources, like a lot what you've done. I've been in UX/UI for a long time. Few people have this Horus Eye like you do.
Muhammad Rahat
Founder, TestosteroneApp
This guy is the Gen Z UX Activation Genius Few Founders Know About. For Now.
Nick Tomic
Founder, ColdMessage
Start Today and Launch
4 A/B Tests in 14 Days
Deposit €2,000. Launch 4 A/B Tests in 14 days, and get your €2,000 back once they're complete.